The United States population is getting older, the need for high-quality senior care is ever present, and senior care communities continue to experience staffing shortages and high turn-over rates despite raising wages. Recruiting skilled employees has become one of the greatest challenges in this industry and the need for creative and effective recruitment methods have never been more important.
Maximize Employee Referral Programs
Although employee referral programs aren’t exactly new, they are most likely underused, despite their effectiveness. Many current employees are advocates for seniors and love what they do, so why not tap into their referral pools and offer creative incentives like cash or paid days off? They also are a vital part of the company culture and understand who may or may not fit. One problem with these programs is leaders don’t talk about them consistently. Out of sight, out of mind. Employee referral programs must be communicated regularly to be effective.
Build Strong Educational Networks
A smart recruiting strategy involves having a constant presence in local high schools, colleges, community colleges and allied health programs, because many students are unaware of the senior care industry or the importance of geriatric care. Leaders in senior care should develop and maintain good relationships with principles, teachers, professors and administration within these schools and communicate job and career opportunities frequently.
Tap Into Foreign-Born Healthcare Professionals
The number of Americans born in another country has been and will continue to increase in the coming years, so why not recruit talent from their homelands? This can not only improve recruitment efforts, but enhance cultural competence and diversity among the staff. Such employees can also bring their unique life experiences and language skills as well as foster inclusivity.
Design Job Programs for Underprivileged Young People
The development of an inhouse, pre-certified nursing assistant training program can not only improve recruitment and retention, but can be a morally driven course of action to help young people better their lives. An outreach campaign in local high schools and working with other agencies in the community may help to build a network of young, talented and dedicated employees.
Upgrade Employee Break Rooms
Break rooms can become sources of comfort and relaxation, as well as stylish and modern spaces, where employees want to congregate during their breaks. Some design ideas include plush and comfortable sofas and high-definition televisions. High quality snacks, coffee and other beverages can be made available, saving employees money on a daily basis. Having a great break room to relax in can also enhance employee engagement and communication.
Reimagine the Company’s Brand
Many younger people are searching for jobs and careers, but if they come across images that seem out of date, they’ll probably take a pass. Younger generations want to make a difference in their community and connect with others who share their values, but something must catch their attention. Updated websites, videos of real employees offering their stories, and new methods of recruitment can all make a difference between being well-staffed or short-staffed.
Final Thoughts on Creative Recruitment Strategies in Senior Care
Recruitment is more than a business strategy. It is also an ethical and moral commitment to residents and their families as well as to the loyal employees who provide high quality care on a daily basis. The older population is still growing and the need for well-prepared and dedicated employees will only become more evident as the years go by. Leaders must become creative in their recruiting strategies if they wish to maintain a full work force.