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Dr. Jim Collins
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Census
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Census
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Category: Census

CensusLife in Rural Nursing Homes: Challenges and Opportunities

Life in Rural Nursing Homes: Challenges and Opportunities

Although many skilled nursing facilities face the challenge of increasing and maintaining their census, rural facilities are against some fairly steep odds in doing so. They also face other unique…

June 20, 2022by Dr. Jim Collins
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CensusGenerating Revenue in Senior Care Through Attractive Amenities

Generating Revenue in Senior Care Through Attractive Amenities

Senior care isn’t what it used to be. Long gone are the majority of institutionalized, hospital-like, brick and mortar buildings housing anywhere from 100 to 300 or more elderly residents.…

December 20, 2021by Dr. Jim Collins
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CensusBuilding and Maintaining a Strong Census In Skilled Nursing Care

Building and Maintaining a Strong Census In Skilled Nursing Care

Scope of the Problem Owners, administrators and their marketing teams are losing sleep at night due to the devastating post-pandemic effects on their census. On top of that, there are…

June 16, 2021by Dr. Jim Collins
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CensusCensus Building 101

Census Building 101

For many years, I was part of a census-development team for skilled nursing facilities around Ohio. And what a team we were! Administrators, nurses, social workers and me, on the…

May 1, 2019by Dr. Jim Collins
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CensusThe Challenge of Reducing Hospital Readmissions

The Challenge of Reducing Hospital Readmissions

Studies have reported that around one-third of seniors residing in long-term care facilities are admitted to the hospital at least once a year. At least half of these admissions could…

March 13, 2019by Dr. Jim Collins
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CensusWhat David Bowie Taught Me about Marketing

What David Bowie Taught Me about Marketing

While David Bowie needs no introduction, I’d like to share with you my personal relationship with the man’s music, art, fashion and brilliance. I have been a Bowie fan since…

March 6, 2019by Dr. Jim Collins
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